Auckland, New Zealand. TradeWindow (NZX:TWL), one of Australia’s leading TradeTech companies, has made a name for itself in the massive US and European food insurance market, announcing a partnership agreement with FoodChain ID, a leading provider technological solutions for food safety, quality and sustainability for the food industry. The signing of this agreement coincides with TradeWindow’s first full-time permanent hire in the United States.
The agreement is for TradeWindow’s Assure+ solution (formerly known as Rfider), an FDA-winning supply chain traceability platform that will be offered to FoodChain ID customers as an integrated solution. Assure+ is designed to help businesses meet widespread market and consumer demand for more transparent and digitally-enabled supply chains. In combination with FoodChain ID’s integrated platforms, it will enable more compliance, security and transparency in these supply chains.
TradeWindow CEO AJ Smith is excited about the opportunity to partner with Assure+ to complement the digital solutions and technology-based food security and verification services that FoodChain ID already offers its 30,000 customers worldwide .
“FoodChain ID, which completed a recapitalization deal with Berkshire Partners in 2020, has offices in 14 countries, so this partnership agreement amplifies our progress beyond the new wine, honey and coffee customers we already have. earned in Australia, South America, the UK and the US since completing the acquisition of Rfider in mid-July this year and integrating it into our suite of supply chain solutions under the name of Assure+,” he says.
Jason Grimm, FoodChain ID’s Senior Vice President for Digital Solutions, said, “TradeWindow’s Assure+ is a welcome addition to FoodChain ID’s integrated digital solutions offerings that provide the data, technology and tools needed to meet the growing demand higher levels of transparency, accountability, security and sustainability. throughout the supply chain and navigate the new food economy.
“As ESG (Environment, Social and Governance) expectations of food producers continue to grow, our customers are looking for effective ways to prove where their food comes from and provide visibility from the enclosure to By using the Food Chain ID platform integrated with TradeWindow Assure+, they have access to an intuitive mobile-first solution, where mobile devices are now widely used even in emerging economies. digital transformation of our certification offerings globally,” says Grimm.
FoodChain ID is headquartered in Fairfield, Iowa in the United States and has offices in Belgium, Brazil, France, Germany, Greece, India, Italy, Mexico, Romania, Serbia, Thailand and in the UK.
TradeWindow has also appointed its first US-based Business Development Manager to support the relationship with FoodChain ID and grow the US market. Dallas-based Eric Salting brings over 15 years of experience in supply chain roles at large US logistics companies and in transportation digitization roles. He has also held logistics and transportation positions in the US military and holds a bachelor’s degree in business administration from the University of North Texas, specializing in logistics and supply chain.
“The United States is a large and exciting market with rigorous food safety standards and we are excited to gain a foothold with our new agreement with FoodChain ID and our first field employee in the United States,” says AJ Smith.
TWL – Press Release – Foodchain ID Partnership
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