Sheffield Financial and Kawasaki Motors Corp., USA, announce an extended contract for a multi-year retail financing program


WINSTON-SALEM, NC, Mar. 19, 2021 / PRNewswire / – Sheffield Financial, a division of Truist Bank, and Kawasaki Motors Corp., United States (Kawasaki), recently reached a multi-year financial services program agreement.

Since 2009, Sheffield has provided Kawasaki customers with innovative financing solutions through Kawasaki’s independent network of powersports dealers.

“Our longstanding relationship with Sheffield has been a successful combination,” said Bill Jenkins, Kawasaki’s senior vice president of sales and operations. “Sheffield’s superior service and flexible financing solutions paired with industry-leading Kawasaki products such as our hugely popular Ninja® motorcycles, exciting Versys® motorcycles, KLX® off-road motorcycles, Mule ™ Side x Sides, groundbreaking Teryx® Sport Side x Sides, Brute Force® ATV and Jet Ski® personal watercraft have enabled our customers to do “Let the good times roll®”. We look forward to continuing our relationship by providing premium financing programs to our dealer network through Sheffield. ”

“Sheffield has a strong commitment to Kawasaki, its dealers and customers. We are very excited about our ongoing relationship with Kawasaki, a leader in the powersports industry, and proud to offer financing solutions to a diverse group of Kawasaki customers, “said Jeff McKay, CEO of Sheffield Financial and Head of Point -of-sale loan deal at Truist.

About Sheffield Financial Sheffield Financial, headquartered in Winston-Salem, NC, is a division of Truist Bank, a member of FDIC, a subsidiary of Truist Corporation (NYSE: TFC). Sheffield, which has had over $ 30 billion in loans since its inception in 1992, provides retail financing opportunities in all 50 states for outdoor power equipment, trailers, and power sports equipment such as snowmobiles, SUVs, side-by-side -Vehicles, motorcycles and personal watercraft. For more information on Sheffield Financial, please visit

About Truist Truist Financial Corporation (NYSE: TFC) is a purpose-driven financial services company dedicated to inspiring and building a better life and community. Established through the historic merger of BB&T and SunTrust, Truist has leading market shares in many of the country’s high-growth markets. The company offers a wide range of services including retail, small business and commercial banking; Asset management; Capital markets; Commercial real estate; Corporate and institutional banking; Insurance; Mortgage; Payments; specialized lending; and asset management. Truist, headquartered in Charlotte, North Carolina, is the sixth largest commercial bank in the United States with total assets of $ 509 billion as of December 31, 2020. Truist Bank, a member of the FDIC. Learn more at

About Kawasaki Kawasaki Heavy Industries, Ltd. (KHI) began series production of motorcycles over half a century ago. The first Kawasaki motorcycle engine was developed on the basis of the technical know-how from the design and manufacture of aircraft engines, and Kawasaki’s entry into the motorcycle industry was driven by the company’s constant efforts to develop new technologies. Numerous new Kawasaki models introduced over the years have shaped the market, creating enduring legends for their unique engineering, performance, design and driving pleasure. Going forward, Kawasaki’s commitment to maintaining and promoting these strengths is sure to spawn new legends.

Kawasaki Motors Corp., USA (KMC) markets and sells Kawasaki motorcycles, ATVs, Side-X-Side and Jet-Ski® watercraft through a network of approximately 1,100 independent retailers, with nearly another 7,700 retailers specializing in general-purpose engines. KMC and its subsidiaries employ nearly 3,100 people in the United States, of whom approximately 260 are based at KMC’s headquarters in Foothill Ranch, California.

Kawasaki’s slogan “Let the good times roll.®” is recognized worldwide. The Kawasaki brand stands for powerful, stylish and leading vehicles in this category. Information on Kawasaki’s full range of powersport products and Kawasaki subsidiaries can be found on the Internet at

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SOURCE Sheffield Financial, Inc.


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