Sentinel Capital Partners acquires L2 Brands


Latest platform builds on company’s expertise in branded consumer products

NEW YORK, November 16, 2022 /PRNewswire/ — Sentinel Capital Partners, a private equity firm that invests in promising middle-market companies, today announced the acquisition of L2 Brands, a leading designer, manufacturer and distributor of apparel and of custom headwear for the college, destination and leisure, and corporate markets. Financial terms of the deal were not disclosed.

With a heritage of over 30 years, L2 Brands creates personalized products that connect consumers with the schools, destinations and traditions they love. Since its founding in 1991, L2 Brands has grown into a diversified company with a successful history of long-term profitable growth. L2’s two brands, League and Legacy, offer widely recognized ranges of high-end apparel and headwear.

“L2 has a reputation for delivering leading brands, excellent customer service and high quality products for three decades,” said Sentinel Partner John Van Sickle. “Sentinel is delighted to partner with L2 and their talented management team for their next chapter of growth.”

League was founded in 1991 and draws inspiration from the All-American lifestyle. Legacy launched a year later and became the go-to brand for custom headwear and winter knitwear. These brands include more than 150 styles for men and women that are sold in the college, destination and leisure, and corporate markets. L2 is known for its best design, decoration and customization capabilities, its high-end product assortment and its ability to provide a one-stop solution to customers.

L2’s success is rooted in operational excellence and a strong corporate culture nurtured by a team of highly experienced senior executives. L2 manufactures many of its products in-house and also works with supply partners with whom it has stable long-term partnerships. L2 implemented a fully integrated production process from design to shipment to the customer, resulting in high efficiency and improved customer experience. With key manufacturing facilities in Hanover, Pennsylvania and San Salvador, El SalvadorL2’s operations are highly scalable and provide customers with a reliable nearshore supply chain.

“I’m incredibly proud of the brand management, operational excellence and passionate team we’ve built at L2,” said Legacy Founder and CEO of L2. Paige Wingert. “Our company is well positioned to capitalize on its differentiated business model and the strong and sustainable momentum we enjoy in our markets.”

“We are delighted to partner with Sentinel for the next phase of L2’s journey,” said L2 Chairman Pete Waldron. Waldron added, “Sentinel’s proven track record and outstanding track record of working with similar consumer companies will allow us to accelerate our growth.

Sentinel has already made significant investments in the consumer products and specialty apparel sector, including Careismatic Brands (formerly Strategic Partners; a leading supplier of medical gowns and uniforms), GSM Outdoors (leading supplier of branded products for hunting, sport shooting and outdoor enthusiast market), Holley Performance Products (leading supplier of high performance automotive aftermarket products for car and truck enthusiasts) and RefrigiWear (leading supplier of industrial workwear for outdoor environments). at low temperature).

BMO Capital Markets acted as financial advisor to Sentinel.

About Sentinel Capital Partners

Sentinel specializes in buying and building medium-sized businesses in United States and Canada in partnership with management. Sentinel targets aerospace and defense, business services, consumer, retail, food and restaurant, franchise, healthcare and industrial companies. Sentinel invests in management buyouts, recapitalizations, corporate divestitures, going-private transactions and structured equity investments of established businesses with an EBITDA of up to $80 million. Sentinel also invests in special situations, including balance sheet restructurings, operational turnarounds and minority junior capital solutions. For more information about Sentinel, visit www.sentinelpartners.com.

About L2 brands

Founded in 1991, L2 Brands is a leading manufacturer of branded apparel and headwear. The company serves the college, destination and recreation markets, as well as businesses under the League and Legacy brands, producing some of the most recognizable All-American lifestyle products on the market. From its locations to Pennsylvania and El Salvador, L2 has earned a reputation for making stylish, comfortable and reliable products that connect consumers to the schools, traditions, destinations and workplaces they identify with and love. For more information about the company, visit www.league-legacy.com.

Contact: Roland Tomforde
Broadgate Consultants
212-232-2222

SOURCE Sentinel Capital Partners

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