New Smokey Bear PSAs Demand Responsibility As People Spend More Time Outside | news

WASHINGTON, March 22, 2021 / PRNewswire-HISPANIC PR WIRE / – Ahead of the spring season for outdoor recreational activities, the US Department of Agriculture Forestry Service, National Association of State Foresters, and Ad Council today issued a new PSA of. known Smokey Bears Wildfire Prevention Campaign calling on Americans to responsibly explore nature by taking action to prevent forest fires.

Experience the interactive multichannel press release here:

Smoky bear continues its mission in this campaign to remind people to act responsibly where we live, work and play to prevent unwanted man-made forest fires, “said Forest Service Manager Vicki Christiansen.” We are proud to be with the Ad Council and the National Association of State Rangers work together on this critical campaign. “

Pro Bono created by FCB, the new one Smoky bear Wildfire Prevention PSA repeated Smokey Bears iconic message that “Only you can prevent forest fires.” actress Isabella Gomez Smokey lends her voice through the use of animated emoji technology and joins previous stars as if Stephen Colbert, Al Roker, Jeff Foxworthy and Betty White. Isabella’s spot reminds listeners that dumping hot charcoal or ashes on the floor can cause wildfires – a particularly relevant tip since Americans want to light their grills before summer.

In addition to the video creative, the campaign also created outdoor work using Smokey’s animated emojis in a variety of US regions – including the Southeast and the West.

“This platform is constantly evolving. And at a time when people are more interested than ever in getting out into the great outdoors, it is important to give the voice of the bear to prominent talents who help it resonate, “said FCB New York’s co Chief Creative Officer Gabriel Schmitt. “Our job is to make sure everyone hears it.”

“The time outdoors has never felt as valuable as it does now,” said Michelle Hillman, Chief Campaign Development Officer of the Ad Council. “We know people can’t wait to go outside when the weather warms up, and this new work leverages our previously successful animated emoji technology to remind Americans to safely explore the outdoors.”

This new creative is an extension of the ongoing partnership of the USDA Forest Service, the National Association of State Foresters, and the Ad Council to address forest fire prevention and protection of our nation’s public lands. It is the first of several Wildfire Prevention Initiatives to be launched this year; and is signed with a. tracked Be safe outdoors Push ahead of Memorial Day and the release of a full suite of new creative assets. To learn more about what you can do to prevent forest fires, visit

“Smokey’s image is recognized by eight out of ten1 Americans, and his work to prevent forest fires is far from over. Smokey Bear needs Your help “said Joe Fox, NASF President and Arkansas state forester. “Especially this summer, given all the restrictions the pandemic has placed on our emergency responders, please do your part to ensure that our nation’s most precious landscapes – and the people and wildlife they call home – are safe from conflagrations .

PSAs will run nationwide in time and space donated by the media, following the Ad Council model.

For tips on how to avoid forest fires, see and follow Smoky bear on Facebook, Twitter and Instagram.

The advisory board

Creativity and causes meet in the Ad Council. The nonprofit brings together the most creative minds in advertising, media, technology and marketing to address many of the country’s top concerns. The Ad Council created many of the most iconic campaigns in advertising history. Friends don’t let friends drive drunk. Smokey Bear. Love has no labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit, follow the Ad Council communities Facebook and Twitter and check out the creative Youtube.

Department of Agriculture Forest Service

The forest service is the authority responsible for monitoring the use of Smoky bear in cooperation with the regional association of forest managers and the advisory board. The Forest Service manages 193 million acres of national forests and grasslands for the American public. Their mission is to maintain the health, diversity and productivity of the country’s forests and meadows to meet the needs of present and future generations.

Regional Association of State Forester

On behalf of the country’s 59 state and territorial foresters, the NASF influences forest policy and directs efforts to optimize the social, economic and environmental benefits of forests and trees. The state forest managers and the forest authorities they head are committed to the continuous supply of Smokey Bears Message of personal responsibility and fire protection. Learn more at

1 Ad Council online tracking survey of US recreational athletes 18 years and older, conducted by Ipsos; Data collection from JanuaryFebruary 2021, n = 615

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SOURCE The Ad Council

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