Facebook will now start reducing the amount of political content in the newsfeed

Facebook Inc. announced today that it will continue a previously considered plan to reduce the amount of political content people see on the platform.

speaking on the quarterly profit In a call late last month, Chief Executive Mark Zuckerberg said that while he doesn’t want to ban politics-related conversations on Facebook, “turn the temperature down and discourage divisive talks.” However, he did not say how that might be done or where it will happen.

This was announced today by Aastha Gupta, Product Management Director at Facebook. The first countries to experience a reduction in political content will be Brazil, Canada and Indonesia. That will happen this week, and the US will receive the same treatment in the coming weeks.

“During these initial tests, we will explore a variety of ways to rank political content in people’s feeds based on different signals, and then decide which approaches we will use going forward,” Gupta said. He added that COVID-19-related content is unaffected as long as it’s not from dubious sources – something Facebook has just hit it.

The initiative does not mean that people’s need for news will be completely stripped of political content. Instead, the algorithm does some cleaning to ensure that such content doesn’t often appear at the top of newsfeeds. “Our goal is to preserve the ability for people to find and interact with political content on Facebook, while respecting each person’s appetite for it at the top of their news feed,” Gupta said.

Last month, Zuckerberg said Facebook spent some time interacting with users to find out what experiences they wanted on Facebook. The conclusion, according to Zuckerberg, was that many people are fed up with the divisions that come with political struggles.

How it works Facebook has announced that it will use machine learning technology to predict whether a post is political or not. It doesn’t matter if the content is posted by a friend or a media outlet or someone else. A Facebook spokesman said New York Times that this is a work in progress and that the company is “refining this model during testing to better identify political content and we may or may not use this method in the longer term.”

Photo: Zsolt Palatine/Flickr

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