Daily news from online research no. 33795

Purple Multiparty Political Strategist Fund

August 26, 2022

Purple Strategies, an Alexandria, Va.-based corporate reputation firm, has completed a growth recapitalization with Boston-based private equity firm WestView Capital Partners. Purple combines full-service research capabilities with political/campaign strategy and execution.

Purple was founded fourteen years ago when two firms of political advisers from opposite sides of the American political spectrum were asked to work together to balance studies with a mix of “red” and “blue” perspectives. Today, with a team of more than 130 experts, the firm provides advice on policy, brand and reputation strategy for companies in the life sciences, technology, energy, food and beverages, industry, defense and communications.

As part of the financing agreement, two WestView executives, general partner Jonathan Hunnicutt and director Jeff Clark, will join Purple’s board of directors.

Steve McMahon (pictured), co-founder and CEO of Purple, comments: “We believe bringing in a partner with such deep experience as investors in people-based advisory firms will help us navigate in our rapid growth. We will remain strongly positioned to help customers navigate the growing pressures and weather the moment while preserving our culture and creating more opportunities for our world-class Purple team members. Purple’s management team will remain in place, including McMahon; Kristen Morgante as managing partner; and co-founder and president Alex Castellanos.

Hunnicutt says Purple “has demonstrated that it is in a category with its differentiated market strategy, capabilities and approach”.

Purple were represented in the deal by GP Bullhound and Blank Rome; and WestView by Latham & Watkins with debt financing provided by First Eagle.

With an additional office in Chicago, Purple is online at www.purplestrategies.com.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.

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