Cohere Capital Makes Strategic Growth Investment in Boostability, a Leading Digital Marketing Technology and Services Company

BOSTON–(BUSINESS WIRE)–Cohere Capital, a Boston-based private equity firm focused on investing in leading technology-focused middle-market companies, announced that it has made a strategic growth investment in Boostability (the ” Society “). Cohere Capital has partnered with management and existing investor HIG Growth Partners to accelerate the company’s development and further enhance the value proposition for its large and growing customer base.

Based in Lehi, Utah, Boostability provides digital marketing technology and services to small and medium-sized businesses (“SMBs”) with a focus on search engine optimization (“SEO”). The company’s proprietary software and client-facing technology enable Boostability to deliver global execution, content sourcing, partner onboarding and transparency to client campaigns.

Gavan Thorpe, CEO of Boostability, said, “We are delighted to partner with the Cohere team as they have unique experience in our end market as well as a dexterity with technology driven digital marketing businesses. We believe that Cohere is the ideal partner to help us evolve our technology platform.

Nik Shah, Managing Partner and Co-Founder of Cohere Capital, added, “Boostability is at a very exciting inflection point in their growth. We are excited to support them as they extend their highly scalable proprietary technology platform to more SMB customers around the world. Daniel Gedney, Principal and Co-Founder of Cohere Capital, added, “We couldn’t be more excited to partner with this innovative and industry-leading team.

Boostability was represented in this transaction by KPMG Corporate Finance LLC.

About Boostability

Boostability is a leading provider of high quality, affordable and scalable digital marketing solutions for the underserved SMB market. The company currently does business in 12 countries and works through more than 300 channel partners while serving more than 18,000 active customers. For more information, visit:

About Cohere Capital

Cohere Capital is a Boston-based private equity firm focused exclusively on mid-market growth companies. Cohere Capital has a flexible mandate in growth markets, but primarily targets recapitalizations and growth investments in fast-growing technology services companies. For more information, visit:

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