Apple limits online iPhone sales to 2 per customer


Apple (NASDAQ: AAPL) limits iPhone sales in his online shop to just two per customer. The restrictions apply in numerous countries, including the US and China, and follow the closure of all retail stores outside of China.

With the coronavirus pandemic disrupting Apple’s supply chain, the move is likely an attempt to limit resellers’ ability to buy large quantities of the devices during a period of weak demand in order to later sell them at grossly inflated prices.

Apple has limited sales to just two per customer in the past, including when it launched the iPhone in 2007 and again in 2012 when it launched an unlocked GSM iPhone 5.

Image source: Apple.

Prepare for more sales

Analysts say Apple’s supply chain is just straight get back on track after the coronavirus turned business upside down.

Foxconn, Apple’s largest supplier, was closed for several weeks in January and February and resumed production earlier this month with the expectation that it would be fully operational by the end of March.

The delay was expected threaten the timing from Apple’s launch of a new low-cost iPhone, but a new 5G iPhone 12 is reportedly still on schedule for a fall release date.

Apple refused to comment on the restrictions on website sales, but mentioned drop-down menus in numerous countries contain the restrictions. Reuters reported.

This article represents the opinion of the author who may disagree with the “official” referral position of a premium advisory service from the Motley Fool. We are colorful! Questioning an investment thesis – even one of our own – helps us all think critically about investing and make decisions that will help us get smarter, happier, and richer.


Previous Merkel's vote of confidence in Deutsche Bank refutes the lender's problems
Next Who Offers the Best Car Loan Rates in Canada?